Despite all the signs to the contrary, many in the newspaper business still hold on to the idea that print will have a big role to play in the long-term future of news organisations.
The latest forecasts for UK ad spend from WARC and the Advertising Association seem to offer a chink of light for publishers. Newspaper ad spend is expected to return to growth in 2015, rising one percent to £1.42 billion, and magazine ad spend should at least stop falling that year as well.
There has always been a cruel truth to Benjamin Franklin’s famous line, “Time is money.” And for publishers driving the future of content marketing, those three words are proving more appropriate than ever.
Online ad spend a major factor behind second annual increase since 2007, with total figure set to rise 1% to £1.42bn in 2015
So what's wrong with newspaper publishing? As TheMediaBriefing's editor Jasper pointed out recently, only someone with the optimism of Ed Miliband in a bacon sandwich photo opportunity would argue that things are getting better.
Publishers are seeking ways to add value to print ads, leveraging on core strength not available to new media competition and search engines. Companies that embrace mobility for their business need to adopt a fully integrated advertising platform against this fast-moving mobile industry to effectively position their companies ahead of competition.
"Whether that’s finding a way to get native advertising into mobile or finding new, creative ways to tell stories in that small space. Consumers are going to mobile. There’s no doubt about it. It has to be our main focus in terms of figuring out how to make the most out of that channel."
INDEPENDENT News & Media have announced the appointment of two pivotal positions in the group.
COMPANIES in Ireland will struggle to survive unless they have a digital platform, industry analysts have warned.
Will digital magazine sales ever offset print decline? The Audit Bureau of Circulations figures for January to June this year are out and the PPA has helpfully compiled a list showing the combined circulations of those magazines that have both print and digital editions.
The iPhone is no longer really a phone.
Amazon doesn't care if you can make a call on its phone. Yes, if the rumors are true, the company has built a phone, which we all expect Amazon founder and CEO Jeff Bezos to unveil on Wednesday. But Amazon doesn't care about helping you keep in touch with friends; it cares about putting its industry-leading online retail store and services in your pocket and your hands almost 24/7.
BlackBerry will not renew T-Mobile US's license to sell BlackBerry phones when it expires on Apr. 25, the company announced in a press release.
Apple’s ‘low cost’ iPhone 5c may finally see a price reduction that may put it at ‘affordable’ even if not quite ‘low cost’ per se. But it won’t be without its trade-offs.
Here's something that's rare lately: Apple is getting an upgrade. Andy Hargreaves at Pacific Crest upgraded Apple to "outperform" from "sector perform" and gave it a $635 price target.
13th Intl. newsroom Summit #NRS14 13 Oct 2014 - 14 Oct 2014 Amsterdam Netherlands
The Audience: The most important networking platform for the global newsmedia industry.
ArabNet Riyadh 2014 is the largest gathering for digital professionals and entrepreneurs in the Kingdom, aiming to highlight the best of Saudi digital innovation, developments and trends.
Asia's Largest Conference on New Media Digital Media Asia 2014 will showcase the hottest international trends in digital media. Media executives around the globe with share their best practices and insights on online content monetization, digital advertising, social media, tablet publishing, big data, and other recent digital innovations.
For its 14th edition, Publish Asia will take the theme, “Riding the Waves of News Media Disruption” and bring to Hong Kong key executives who were directly involved in the drafting and implementation of forward-thinking media strategies.
توقع تقرير جديد أعده خبراء أمنيون من شركة “آي بي إم” IBM، واستنادًا على البيانات التي جُمعت خلال الأشهر الستة الأولى من عام 2014، أن ينخفض عدد الثغرات الأمنية التي يُكشف عنها علنًا إلى ما دون 8,000، وذلك لأول مرة منذ عام 2011.
أعلنت خدمة التخزين السحابي “دروب بوكس” اليوم عن تغيير في خططها التخزينية المدفوعة، حيث ألغت السعات الثلاث التي تقدمها وضمّتها جميعًا في خطة جديدة تقدّم 1 تيرابايت من المساحة التخزينية بسعر 9.99 دولار أمريكي شهريًا.
انطلق على شبكة الإنترنت موقع "الخليج أونلاين"، بوصفه أول موقع إخباري متخصص في الشأن الخليجي برؤية خبرية جديدة، تسعى لتكون بوابة الباحثين عن الخبر الخليجي في مختلف جوانبه؛ السياسية والاقتصادية والرياضية والثقافية.
الوطن Bonus .. خدمة إعلامية جديدة و فريدة تحرر الخبر و الإعلان من قالب النص التقليدي المطبوع فتقدمه للقراء الأعزاء بعناصره السمعية و البصرية وتحلق بالقارئ الى آفاق مفيدة و مثيرة من المعرفة و المتعة.
كارولين فرج أكدت لـ «الشرق الأوسط» أن المرحلة الحالية تتطلب التغيير في تقديم المضمون