The promise of the Internet, we are often told, is the opportunity to have a two-way dialogue. Anyone visiting a publisher’s comment section, however, might wonder whether that’s a promise or a threat.
"I'm mad as hell and I'm not going to take it anymore". Those famous lines from 80s dark comedy Network may have been aimed at soulless corporate TV bosses, but it's exactly how many traditional B2B media businesses have long felt about the digital revolution, according to Frank Anton, vice chairman of US B2B media group Hanley Wood.
Video data holds a treasure trove of marketing data, yet few companies know how to gather and analyze that data in a smart way. Now that the tools are available and more accessible, more companies can analyze this data to better understand their sales and marketing numbers.
I did something last year that I hadn’t done before in all my years as a journalist: I read (or otherwise consumed) virtually all of our profession’s prize-winning work.
Speaking on the final day of the Digital Media Europe conference in London, Isabelle Roughol, the LinkedIn editor for France, shared her tips for publishers on the platform
Here are five determinants of what constitutes a great news website. It was the subject of Lecture #9 for my Columbia University students. I am teaching a course titled Multiplatform Design and Storytelling. The media quartet is an important component of the class, as you can imagine. So, this week, while discussing responsive design, I decided to start the lecture with what I think are five determinants of a good news website.
By now, you’ve probably heard at least a little about a certain buzzword related to social media: "Engagement".
The din of rumor and the clamor of speculation inspired by Apple’s expected announcement is about to peak. We’re all convinced this tomorrow…
Forget the doom and gloom being reported in the industry. The Pennsylvania NewsMedia Association has made a video documentary highlighting the strength of its newspapers titled “Strong Newspapers, Strong Communities.” PNA staff traveled and visited members last summer in order to learn how Pennsylvania newspapers are serving their readers and communities. The video debuted last November and showcases dozens of interviews with publishers, editors, reporters and advertising directors.
While many advertisers have bought into the promise of scalable, programmatic buying, many publishers are hoping to draw them back with premium ad products. The New York Times, for example, has devoted an entire division to reinventing the banner via its Idea Lab. On a smaller scale, other publishers like Say Media, Vox Media, and Time Inc. are creating custom units that go far beyond the banner to give brands the sorts of premium ad experiences that are closer to magazines than banner ads.