Native advertising is growing in popularity, but it remains controversial. Editorial purists fret that ads that mimic editorial content will confuse readers, undermining the integrity of the journalism surrounding it. While it is well established that marketers are shifting more money into this type of advertising, less known is how consumers perceive it.
Like most consumer publishers, MailOnline has been hovering around the 50 percent mobile mark for some time. So despite the fact it doesn't break out figures separately, we can be pretty sure that MailOnline's storming March where it pulled in 180 million uniques (its second best month after January 2014), and over 6.3 million UK uniques in a single day on March 13th, had a lot to do with mobile.
The promise of the Internet, we are often told, is the opportunity to have a two-way dialogue. Anyone visiting a publisher’s comment section, however, might wonder whether that’s a promise or a threat.
"I'm mad as hell and I'm not going to take it anymore". Those famous lines from 80s dark comedy Network may have been aimed at soulless corporate TV bosses, but it's exactly how many traditional B2B media businesses have long felt about the digital revolution, according to Frank Anton, vice chairman of US B2B media group Hanley Wood.
Video data holds a treasure trove of marketing data, yet few companies know how to gather and analyze that data in a smart way. Now that the tools are available and more accessible, more companies can analyze this data to better understand their sales and marketing numbers.
I did something last year that I hadn’t done before in all my years as a journalist: I read (or otherwise consumed) virtually all of our profession’s prize-winning work.
Speaking on the final day of the Digital Media Europe conference in London, Isabelle Roughol, the LinkedIn editor for France, shared her tips for publishers on the platform
Here are five determinants of what constitutes a great news website. It was the subject of Lecture #9 for my Columbia University students. I am teaching a course titled Multiplatform Design and Storytelling. The media quartet is an important component of the class, as you can imagine. So, this week, while discussing responsive design, I decided to start the lecture with what I think are five determinants of a good news website.
By now, you’ve probably heard at least a little about a certain buzzword related to social media: "Engagement".
The din of rumor and the clamor of speculation inspired by Apple’s expected announcement is about to peak. We’re all convinced this tomorrow…