We talk a lot about how the shift from print to digital has affected publishers' ability to make revenue, but it's worth noting it's also had a significant impact on the workflow and organisational structure of newsrooms. Central to that shift has been the emergence of the product manager role as integral to process of getting content to audiences.
The Guardian app is the fourth-most successful non-game app in the UK when it comes to generating revenue according to figures from mobile app analysts App Annie, putting it ahead of apps from publishers such as News UK and Telegraph Media Group which have a much greater commitment to paid content.
Lots of people have dabbled with Google Earth to fly around their neighborhood or poke around a 3D version Paris. But how many dropped $400 (per year!) for a Pro subscription? Not a ton, it would seem. At least, not enough for Google to keep counting on it as an income source.
A lot of people are excited about the expected launch of the Apple Watch in April. But there are also still enough people who don’t see the point of having another gadget – a wearable, with questionable battery life – when they’ve already have an iPhone in their pocket.
The Economist can’t live on ad revenue alone. Over 50 percent of its overall revenue, £167 million ($251 million), is tied to subscriptions. Increasingly, doing so means mastering the mechanics of programmatic advertising and the art of slicing and dicing data to put specific offers in front of different groups of people.
When Apple announced last year that its two new iPhones would have significantly larger screens, it was—to some extent—a concession. The company had long turned up its nose at supersized smartphones, but then there was CEO Tim Cook, announcing that the only new iPhones you could buy would come in two sizes: extra-large and extra-extra-large.
Here is one more nail in Flash’s coffin: starting today, YouTube defaults to using HTML5 video on all modern browsers, including Chrome, IE 11, Safari 8 and the beta versions of Firefox.
Video is going to be a huge deal for publishers in the next few years. Studies consistently show digital video consumption is to increase dramatically over the next few years and that it's providing higher returns on investment than traditional television advertisements. We're seeing giants like Facebook focus on video with its autoplay function and organisations like Vice News are using it to great effect.
Stories from The Guardian are tweeted on average 392,358 times per week making it the most popular newspaper in the UK on Twitter.
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