The Economist can’t live on ad revenue alone. Over 50 percent of its overall revenue, £167 million ($251 million), is tied to subscriptions. Increasingly, doing so means mastering the mechanics of programmatic advertising and the art of slicing and dicing data to put specific offers in front of different groups of people.
When Apple announced last year that its two new iPhones would have significantly larger screens, it was—to some extent—a concession. The company had long turned up its nose at supersized smartphones, but then there was CEO Tim Cook, announcing that the only new iPhones you could buy would come in two sizes: extra-large and extra-extra-large.
Here is one more nail in Flash’s coffin: starting today, YouTube defaults to using HTML5 video on all modern browsers, including Chrome, IE 11, Safari 8 and the beta versions of Firefox.
Video is going to be a huge deal for publishers in the next few years. Studies consistently show digital video consumption is to increase dramatically over the next few years and that it's providing higher returns on investment than traditional television advertisements. We're seeing giants like Facebook focus on video with its autoplay function and organisations like Vice News are using it to great effect.
Stories from The Guardian are tweeted on average 392,358 times per week making it the most popular newspaper in the UK on Twitter.
WhatsApp is jumping on to a new platform: your browser
Microsoft has unveiled 'Spartan,' a new browser for Windows 10 RECOMMENDED FOR YOU Here's an Adorable Newborn Pygmy Hippo Just Doing His Thing Here's an Adorable Newborn Pygmy Hippo Just Doing His Thing You Can Go See 'Game of Thrones' at These IMAX Theaters You Can Go See 'Game of Thrones' at These IMAX Theaters Here's How McDonald's Makes Its French Fries Here's How McDonald's Makes Its French Fries You’ve had a good 20-year run, Internet Explorer. But your days are probably numbered.
Microsoft is planning to detail the consumer features of Windows 10 at an event in January. While Microsoft will be present at the Consumer Electronics Show in early January, sources familiar with the company’s plans tell The Verge that Microsoft will hold a separate press event in late January to unveil the consumer preview of Windows 10. Microsoft previously promised "early 2015" for a discussion on consumer features, and it appears the company is on track.
Cork Airport has added a real-time flight tracking feature to its app, which allows travellers to view detailed information on the Irish airport’s departing and arriving flights.
Google is ending sales of its Google Glass eyewear. The company insists it is still committed to launching the smart glasses as a consumer product, but will stop producing Glass in its present form. Instead it will focus on "future versions of Glass" with work carried out by a different division to before.