Publishers are seeking ways to add value to print ads, leveraging on core strength not available to new media competition and search engines. Companies that embrace mobility for their business need to adopt a fully integrated advertising platform against this fast-moving mobile industry to effectively position their companies ahead of competition.
"Whether that’s finding a way to get native advertising into mobile or finding new, creative ways to tell stories in that small space. Consumers are going to mobile. There’s no doubt about it. It has to be our main focus in terms of figuring out how to make the most out of that channel."
INDEPENDENT News & Media have announced the appointment of two pivotal positions in the group.
COMPANIES in Ireland will struggle to survive unless they have a digital platform, industry analysts have warned.
Will digital magazine sales ever offset print decline? The Audit Bureau of Circulations figures for January to June this year are out and the PPA has helpfully compiled a list showing the combined circulations of those magazines that have both print and digital editions.
The humble banner isn’t dead yet, but it could be better. Changes there and an emphasis on social could make online advertising less of a battle between blocking software and marketers and give consumers better information.
LinkedIn, the social networking site aimed at building professional ties and contacts, is increasingly attracting the attention of news media players as a result of its bold forays into the world of publishing. By ramping up the amount of original content it features, the business tool is in a unique position to combine social networking and specialised economic news reporting. But while other media outlets lack LinkedIn’s social clout, the business news model more generally is one that continues to offer publications healthy circulation figures and a pathway to profitability.
The last few years have seen an unprecedented number of people rushing to develop mobile apps for iOS and Android. But looking at the installed user base on each platform and information on the payouts made by the different companies, it appears that the vast majority of developers will find themselves with little revenue to show for.
Mobile devices are rapidly becoming central to the way people consume media in the UK, driven by widespread adoption of smartphones and rapidly building enthusiasm for tablets. Quite how mobile the UK has become is clear from Ofcom's new
Print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience for newspaper content as never before, the annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) showed.