Newsquest enjoys digital ad rise - but suffers overall revenue decline
Thu, Feb 14th 2013 10:11 PM
Newsquest enjoys digital ad rise - but suffers overall revenue decline
Source: The guardian


The latest figures detailing the financial performance of Newsquest, the UK regional newspaper arm of the US publisher Gannett, appear to have escaped everyone's attention.

They help to reveal the story behind the company's continuing wage freeze and so, for the record, here they are.
In the final three months of 2012, Newsquest's total ad revenue went down by 5.3% compared to the same quarter the year before. Classifiedmproperty ads were especially badly hit, down 9.1%. By contrast, online revenue rose by 8.8%. According to Gannett's chief financial officer, Victoria Dux Harker, Newsquest's rising online revenues are "demonstrating the strength of the digital offerings tailored to their own customer needs."



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